Here you will have the opportunity to assess your conscious and unconscious preferences for over 90 different topics ranging from pets to political issues, ethnic groups to sports teams, and entertainers to styles of music. At the same time, you will be assisting psychological research on thoughts and feelings.

Sessions require 10-15 minutes to complete. Each time you begin a session you will be randomly assigned to a topic. Try one or do them all! At the end of the session, you will get some information about the study and a summary of your results. We hope that you will find the experience interesting and informative.


If you haven't already registered, fill out a brief form to register and then begin! This site is free and there are no advertisements.

For best results, close other distracting programs on your machine, minimize noise distraction in the area, and make sure that you have up to 15 minutes to spare. The study will open in a pop-up window.


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