Welcome to the Project Implicit Blog! We’ll use this space to highlight new uses of publicly available Project Implicit data, provide brief reviews of current Project Implicit studies that may be of interest, and to discuss ongoing issues in implicit social cognition.

February 1, 2018: American Psychological Society Highlights Two Decades of IAT Research

A recent article published by the Association for Psychological Science (APS) highlights some of the different research applications of the IAT since its creation 20 years ago. Click here to read more

January 28, 2018: Christian Science Monitor Video on Implicit Bias

The Christian Science Monitor recently released a video on the IAT and the notion of implicit bias. Click here to watch the video

January 25, 2018: How Confrontation of Biased Behavior Changes Attitudes and Behavior

Laura Parker, of Purdue University, recently published a series of studies in the Journal of Experimental Social Psychology in which she and her colleagues examined what happens when people are made aware if their biased decision-making. They wanted to know whether confronting people with their biased behavior is enough to change their attitudes, or whether it will cause people to become defensive and dismiss the feedback. Click here to read more

December 2, 2017: The Development of Implicit Attitudes in Children

Most of the studies reviewed on this blog focus on adult participants. However, a number of studies have investigated the implicit racial attitudes of children, and how they may differ from those of adults. What can research tell us about the implicit attitudes of children? Click here to read more

November 15, 2017: Intergroup Contact and Explicit and Implicit Biases

In general, intergroup contact-- exposure to people from groups other than one's own-- is related to lower levels of implicit and explicit bias favoring the relevant group. However, there are multiple types of intergroup contact. Intergroup contact can occur at the individual level (for instance, a White person having consistent interactions with Black friends or colleagues), or at the environmental level (for instance, living in a neighborhood where others frequently have intergroup contact). How does contact relate to individuals' implicit and explicit attitudes? Click here to read more

November 1, 2017: Educating Students About Implicit Bias

How might people better recognize their implicit biases? Can an educational session effectively alter awareness of implicit bias and motivations to address them in judgment and behavior? Project Implicit, in collaboration with the University of Virginia, is currently investigating these questions with an implicit bias education module called Understanding Implicit Bias (UIB). The program was recently covered in an article in Charlottesville�s Daily Progress newspaper, as well as in the UVA student newspaper, The Cavalier Daily. Click here to read more

October 21, 2017: How Implicit Biases Can Impact Workplace Interactions

In the workplace, how might a supervisor's biases relate to employee performance? This question was the subject of a paper by economists Dylan Glover, Amanda Pallais, and William Pariente at the Quarterly Journal of Economics. Click here to read more

October 8, 2017: Understanding Geographical Variation in Implicit Racial Attitudes

Our previous blog post looked at some interesting maps showing differences in country or state averages in implicit racial attitudes. This post will delve a little deeper into that issue and review research looking at what forces may create such geographical variation.
Click here to read more

September 11, 2017: Mapping Geographical Variation in Implicit Racial Attitudes

How do countries or states vary in their implicit racial attitudes? More than 10 years of data collection on Project Implicit (freely available here) provides a healthy amount of participants from across the world, particularly for the site’s most popular test, which assesses implicit race attitudes. Recently, researchers have compiled maps of state and country-level averages of implicit racial attitudes.
Click here to read more

September 4, 2017: Is There an Alliteration Effect on the IAT?

Researchers using the IAT often worry about what category labels to use. A common concern is that, when choosing between similar category labels, even subtle differences between labels can alter IAT performance. One example comes from IATs looking to assess gender-career associations, meaning how strongly the concepts of male and female are associated with the concepts of career and family. In this IAT, participants categorize typically male or female names as well as words related to family or career. Results typically show stronger associations between male with career and female with family.
Click here to read more

August 30, 2017: Project Implicit Director Kate Ratliff on Implicit Bias in Gainesville

In addition to highlighting ongoing research at Project Implicit, we will also use this space to pass along media involving Project Implicit researchers.

Click here to read Dr. Ratliff's July 14th article, "Taking measure of implicit bias in Gainesville"

August 27, 2017: Understanding How to Best Measure Self-Reported Racial Attitudes

How do you best measure self-reported attitudes on socially sensitive topics? For instance, how much faith would you have in responses to a question asking whether someone wanted to have Black neighbors? Some people might think that such an item would create “socially desirable responding”, meaning that people would report a socially acceptable response even if they felt otherwise.
Click here to read more

August 23, 2017: Using Project Implicit Data to Understand Racial Disparities in Health

How can implicit and explicit racial attitudes be used to understand important life events? What role may implicit and explicit racial bias play in understanding health outcomes for minorities? Researchers Jordan Leitner, Eric Hehman, Ozlem Ayduk and Rodolfo Mendoza-Denton present one investigation of such issues in a recent paper published in Social Science and Medicine.
Click here to read more