Welcome to the Project Implicit Blog! We’ll use this space to highlight new uses of publicly available Project Implicit data, provide brief reviews of current Project Implicit studies that may be of interest, and to discuss ongoing issues in implicit social cognition.

September 11, 2017: Mapping Geographical Variation in Implicit Racial Attitudes

How do countries or states vary in their implicit racial attitudes? More than 10 years of data collection on Project Implicit (freely available here) provides a healthy amount of participants from across the world, particularly for the site’s most popular test, which assesses implicit race attitudes. Recently, researchers have compiled maps of state and country-level averages of implicit racial attitudes.
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September 4, 2017: Is There an Alliteration Effect on the IAT?

Researchers using the IAT often worry about what category labels to use. A common concern is that, when choosing between similar category labels, even subtle differences between labels can alter IAT performance. One example comes from IATs looking to assess gender-career associations, meaning how strongly the concepts of male and female are associated with the concepts of career and family. In this IAT, participants categorize typically male or female names as well as words related to family or career. Results typically show stronger associations between male with career and female with family.
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August 30, 2017: Project Implicit Director Kate Ratliff on Implicit Bias in Gainesville

In addition to highlighting ongoing research at Project Implicit, we will also use this space to pass along media involving Project Implicit researchers.

Click here to read Dr. Ratliff's July 14th article, "Taking measure of implicit bias in Gainesville"

August 27, 2017: Understanding How to Best Measure Self-Reported Racial Attitudes

How do you best measure self-reported attitudes on socially sensitive topics? For instance, how much faith would you have in responses to a question asking whether someone wanted to have Black neighbors? Some people might think that such an item would create “socially desirable responding”, meaning that people would report a socially acceptable response even if they felt otherwise.
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August 23, 2017: Using Project Implicit Data to Understand Racial Disparities in Health

How can implicit and explicit racial attitudes be used to understand important life events? What role may implicit and explicit racial bias play in understanding health outcomes for minorities? Researchers Jordan Leitner, Eric Hehman, Ozlem Ayduk and Rodolfo Mendoza-Denton present one investigation of such issues in a recent paper published in Social Science and Medicine.
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