About Us

Project Implicit is a non-profit organization and international collaboration between researchers who are interested in implicit social cognition - thoughts and feelings outside of conscious awareness and control.

Project Implicit was founded in 1998 by three scientists – Tony Greenwald (University of Washington), Mahzarin Banaji (Harvard University), and Brian Nosek (University of Virginia). The goal of the organization is to educate the public about implicit social cognition and to provide a “virtual laboratory” – a novel way for researchers to collect data on the Internet. Project Implicit also provides consulting, education, and training services on implicit bias, diversity and inclusion, leadership, applying science to practice, and innovation.

In addition to the labs at Harvard, Washington, and Virginia, Project Implicit’s collaborative network now includes core labs at the University of Florida (Principal Investigator, Kate Ratliff), Ben Gurion University in Israel (Principal Investigator, Yoav Bar-Anan), and an international collaborative network of researchers in more than 20 countries. Finally, a new site, Project Implicit Mental Health launched in 2011 led by Bethany Teachman at the University of Virginia.

For more information about the Project Implicit research group, see https://www.projectimplicit.net.