Featured Task: Attitudes and Pets

It is well known that people don't always ‘speak their minds’, and it is suspected that people don’t always ‘know their minds’. Understanding such divergences is important to scientific psychology. This web site presents a method that demonstrates the conscious-unconscious divergences much more convincingly than has been possible with previous methods. This new method is called the Implicit Association Test, or IAT for short.

We will ask you (optionally) to report your attitudes toward or beliefs about these topics, and provide some general information about yourself. These demonstrations should be more valuable if you have also tried to describe your self-understanding of the characteristic that the IAT is designed to measure. Also, a variety of factors may influence your IAT performance. The score is provided for entertainment purposes only.

Data exchanged with this site are protected by SSL encryption, and no personally identifying information is collected without your permission. IP addresses are routinely recorded, but are completely confidential.

Important disclaimer: In reporting to you results of any IAT that you take, we will mention possible interpretations that have a basis in research done at the University of Washington, University of Virginia, Harvard University, and Yale University. However, these Universities, as well as the individual researchers who have contributed to this site, make no claim for the validity of these suggested interpretations. If you are unprepared to encounter interpretations that you might find objectionable, please do not proceed further. You may prefer to examine general information about the IAT before deciding whether or not to proceed.

I am aware of the possibility of encountering interpretations of my IAT performance with which I may not agree. Knowing this, I wish to proceed with the Attitudes and Pets Study.