Origins and Measurement with the IAT

The IAT was originally developed as a device for exploring the unconscious roots of thinking and feeling. This web site has been constructed for a different purpose -- to offer the IAT to interested individuals as a tool to gain greater awareness about their own unconscious preferences and beliefs.

Many years ago, Fyodor Dostoyevsky wrote: "Every man has reminiscences which he would not tell to everyone but only his friends. He has other matters in his mind which he would not reveal even to his friends, but only to himself, and that in secret. But there are other things which a man is afraid to tell even to himself, and every decent man has a number of such things stored away in his mind."

These lines from Dostoyevsky capture two concepts that the IAT helps us examine. First, we might not always be willing to share our private attitudes with others. Second, we may not be aware of some of our own attitudes. Your results on the IAT may include both components of control and awareness.

The links in the menu bar and below provide information about the Implicit Association Test (IAT) research tool, the specific measures that appear at this website, and general information about the implications and interpretations of the results of these tests. The FAQs section, in particular, provides answers to many of the common questions about this tool.

You may participate in ongoing IAT research here.