The IAT was originally developed as a device for
exploring the unconscious roots of thinking and feeling. This
web site has been constructed for a different purpose -- to
offer the IAT to interested individuals as a tool to gain
greater awareness about their own unconscious preferences and
Many years ago, Fyodor Dostoyevsky wrote:
has reminiscences which he would not tell to everyone but only
his friends. He has other matters in his mind which he would
not reveal even to his friends, but only to himself, and that
in secret. But there are other things which a man is afraid to
tell even to himself, and every decent man has a number of
such things stored away in his mind."
These lines from Dostoyevsky capture two
concepts that the IAT helps us examine. First, we might not
always be willing to share our private attitudes with others.
Second, we may not be aware of some of our own attitudes. Your
results on the IAT may include both components of control and
The links in the menu bar and below provide information
about the Implicit Association Test (IAT) research tool, the
specific measures that appear at this website, and general
information about the implications and interpretations of the
results of these tests. The FAQs
section, in particular, provides answers to many of the common
questions about this tool.
You may participate in ongoing IAT research here.