Although the IAT was developed for research use, it has clear potential for application outside the laboratory. Our goal, in developing website demonstrations of the IAT, is to make this technique available for educational purposes (including self-education). The IAT may be especially interesting if you find that it reveals an automatic association that you could not control. For example, you may believe that women and men should be equally associated with "science" - yet, your automatic associations may show that you (like many others) associate male (more than female) with science.
How might you use experiences with these various tests to think about the implications of unconscious thoughts and feelings? We can tell you about the types of questions we considered after taking the age IAT: "What does it mean that we show an automatic association between old and unpleasant? What is the source of such knowledge? Should we be disturbed by the fact that we possess such associations? If we are (and indeed we are!), what might we do about it?" Such questions are addressed further in the answers to frequently asked questions.
We urge caution in using the IAT to reach conclusions about yourself or others. You might wonder, for example, if this test can be used to make decisions about yourself (e.g., what should I buy, where should I go to school, etc.) If you are female, and you show a greater association between male and science (as the majority of men and women do), should you decide to avoid a scientific career? Our opinion is: Most definitely not! This test result might instead prompt you to take note of the broad reach of gender stereotypes and to ask what it means to be setting out towards a scientific career in a world in which so many people automatically associate science with male (including perhaps yourself).
Can (or should) people use this test to make decisions about others? Can one, for example, use this test to measure somebody elses automatic racial preference, and use it to decide that they should or should not serve on a jury? We assert that the IAT should not be used in any such way. Especially at this early stage of the IAT&s development, it is much preferable to use it mainly to develop awareness of one&s own and others& automatic preferences and stereotypes. Using the IAT as the basis for making significant decisions about self or others could lead to undesired and unjustified consequences.
We hope you have been able to take something of value from the experience of taking one or more of these tests. Looking to the future: We shall periodically revise the IATs that you can sample at this site. We shall also continue to update the information that the site provides on developments in psychological understanding of the unconscious or automatic roots of thought and feeling.